Marketing
11 February 2014
E-book
Creative Arts Marketing
O'Sullivan, O'Sullivan and Hill
Evolution of Marketing
WORDY AND HEAVY
Arts organisations supply a cultural product and must compete for the consumers attention.
*Making the arts available - Interesting chapter
Thinking BIG - BEST ONE
http://www.a-m-a.co.uk/downloads/ThinkingBig_2010.pdf
The Purple Guide
http://www.hbaa.org.uk/sites/default/files/130513-New%20Purple%20Guide%20Release.pdf
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