CEM 150 - Week Four

Professional and Practical Engagement
Different Perspectives in event Planning
3.3.14

De Bono - Different 'hats' to analyse events

• Analytical thinking
• Emotional dimension - feelings
• Weaknesses and limitations - caution 
• Positive thinking - benefits 
• Creativity and innovation 
• Control and coordination 
• Fairness - equality and diversity 

PASCAL - Head Heart Habit - Pensees 

• Motivates peoples behaviour 

REFLECTIVE WRITING

Reflection on action and reflection in action 

Deep unpacking of what you are focusing on

Topic

When

Who 

Where

What

Why

How

What If

So What

What Next

Pin down experiences - BLOG

Not too descriptive

Balance analysis and description 

Honest

Disclosure 

CEM 150 - Week Three - Seminar

Professional and Practical Engagement
28.02.2014

Sponsorship of Events
Can be monetary or inkind
Central to revenue and resources of new and continuing events

Sponsorship is a strategic marketing investment mad by a sponsor
Not a donation or grant
Working business partnership
Sponsors get direct impact on brand or sales

Can Cover:
Naming Rights
Media Coverage
IT Support
Physical Items
Travel
Speakers
Staging/performing costs
Telecommunication
Overall Sponsorship
Food/beverage
Entertainment

Motives:
Brand/corporate/social Objectives
Product/brand Related Objectives
Corporate Hospitality
Media Coverage
Sales Objectives

Evaluation:
Demonstrate Gains
Value of Free TV
Column in Press
Consumption of Goods at Event
Purchase of Merchandise at Event
Spectator Figures
E-Activity
Sponsor Survey
Product Survey

Fit for Purpose:
Festival = Drinks Sponsor
Timing
Nature of Event fits with Aims of Sponsor

Proposal:

• Tailor to Business Category 
• Partnership
• Minimise Risk 
• Media
• Sell Benefits not Features 

CEM 150 - Week Three

Profession and Practical Engagement
24/28 February 2014

Lecture  - Electric Beach
7/8 June 2014
Watergate Bay
Newquay
Grandmaster Flash

CEM 150 - Week One

Professional and Practical Engagement
10/17 February 2014

Group Dynamics

• Formal groups - defined roles
• Informal groups - shared interests/comparison 
• Group behaviour - Group norms/trust/decision making - IMPROVING - Brain Storming, Nominal Group Technique, Delphi Technique 

Tuchman 

Forming 

Storming

Norming 

Performing 

Ajourning 

*Mourning 

HANDOUT
Managing teams and groups
Maslow