25 February 2014
Guest Lecturer: Amy Weeks
Event Design and Proposal
Process
Brief
Understanding
Mind Map
Get Creative
Proposal
Presentation
Use the 6 segment model:
STRATEGY - SMART STEEP SWOT. Main Aims and objectives
CONTENT - The design
PEOPLE - Stakeholders and how they will be engaged. Use stakeholder analysis: influence X interest
OPERATIONS - Provisional schedule. Health and safety. Don't show a full risk assessment without showing how you'll over come the risks, you don't want to highlight any problems.
FINANCE - Budget(Projected in proposal)/Fundraising/Sponsorship/Income - include in kind sponsorship with monetary value.
Deciding on supplier - Value for money - 3/4 quotes and ask for competitive prices
Add 5-10% safety blanket just in case
MARKETING - Marketing Strategy/Target Market/Statistics to back up Proposal-Market Research/How to reach Target Market
Checklist:
FINANCE - Budget(Projected in proposal)/Fundraising/Sponsorship/Income - include in kind sponsorship with monetary value.
Deciding on supplier - Value for money - 3/4 quotes and ask for competitive prices
Add 5-10% safety blanket just in case
MARKETING - Marketing Strategy/Target Market/Statistics to back up Proposal-Market Research/How to reach Target Market
Checklist:
- Marketing Objectives - SMART
- Communication Strategy - What to communicate
- Marketing Tools - How to reach
- Key Strategies/Initiatives *Before/During/After*
- Budget Plan
Finally - Include:
Evaluation - How to measure success - evaluation plan
Sustainability - Plan - local sourcing, recycling, car shares
1/2 page on each section - 6 or 7 pages all together
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