4.3.14
Pitching to Clients
PRACTICE
- Audience
- Location
- Duration
- Content/message
- Structure
- Delivery Methods
- Practice
- Do's and Don'ts
Audience
Who will be there?
Research
Who else might be pitching?
Who's attending from the company?
Match numbers/skills
Clients Corporate Style
Location
Facilities
Capabilities
Room Size
Preparation
Methods
Structure of Proposal
Mind Mapping
A4 - Event Proposal - Mind Cleaning - 2 Minutes
A5 - Plan - Why am I Pitching? - 4/6 Headings to Cover
A6 - P for Purpose - One Word. P for Plan - 4 Words to Denote
Timing
Plan of Action
- Understanding the brief
- One on one phone call
- One email]
- One meeting
- Get as much information a possible
- Presenters
- Key attributes for pitching
- Who are you?
- First impressions
- Structure
- Create concept
- Beginning/middle/end
- Dynamic Delivery
- Experience message
- Task descriptions
Questions
- What type of event?
- Number of people?
- Date
- Budget
- Locations
- Venue sourcing
- Company visions and values
- aims and objectives
- Key messages and themes
- Point of contact or decision maker
- Product details and Unique selling point
- Previous events - Successes and failures
- Expectations and current ideas
- What will make the event a success?
- Who will attend the pitch?
- Who else are they approaching?
- What do they want to achieve?
- Requirements
Beginning
- Making the first impression count
- Interesting title
- Credentials
- Purpose
- Process - Powerpoint
- Opening Technique
- Hook
Middle
- Purpose and objectives
- Audience experience and knowledge
- Methods of multi media
- Content
- Essential details or details that can be missed - handout
- Question and answers
End
- Incentive
- Call to action
- Summary
- Benefits
- Leave with open question
- Alternative options
- Write the ending
- Reminder of speech
- Short conclusion
- Thank audience
- Invite audience to ask questions
DYNAMIC DELIVERY
Be Yourself
Smile
Introduce Yourself
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