CEM 150 - Week Four

Professional and Practical Engagement
Different Perspectives in event Planning
3.3.14

De Bono - Different 'hats' to analyse events

• Analytical thinking
• Emotional dimension - feelings
• Weaknesses and limitations - caution 
• Positive thinking - benefits 
• Creativity and innovation 
• Control and coordination 
• Fairness - equality and diversity 

PASCAL - Head Heart Habit - Pensees 

• Motivates peoples behaviour 

REFLECTIVE WRITING

Reflection on action and reflection in action 

Deep unpacking of what you are focusing on

Topic

When

Who 

Where

What

Why

How

What If

So What

What Next

Pin down experiences - BLOG

Not too descriptive

Balance analysis and description 

Honest

Disclosure 

CEM 140 - Week Four

Understanding Cultural Organisations
Financial Management
3.3.14
http://learningspace.falmouth.ac.uk/course/view.php?id=336&section=5

Legal Aspects
Prevent fraud
Prevent exploitation
Encourage and regulate payment of tax
Vary nationally and regionally
Good governance

Financial Act 2012


Business Bank Account

• Business type will influence decision 
• 14 days to process
• Determine business - even as sole trader

Registered as self employed?

Register online 

Self assessment 

National insurance 

PAYE if people work for you 

VAT - Value added tax

20%

Charge VAT on tickets 

Quarterly tax

4 Phase Business Cycle - Varies over time
Prosperity 
Recession 
Trough 
Recovery

3 Types of Production
Land - natural - limited supply 
Labour - human input- not all paid
Human Capital - quality of human input *education, training and health*
Entrepreneurs - Specialist form of labour input 

Demand and Supply
Demand Curve - How many products consumers would like to buy?
Higher price = Lower customers 
Necessities and luxuries - vary from person to person 

Supply Curve - Think as a producer not a consumer 
Opposite of demand curve 
Price and quantity is a positive relationship 
To increase supply - more shows or new site 

CEM 160 - Week Four

Marketing
4.3.14
Pitching to Clients

PRACTICE 

• Audience 
• Location 
• Duration 
• Content/message
• Structure 
• Delivery Methods 
• Practice
• Do's and Don'ts

Audience 

Who will be there?

Research

Who else might be pitching?

Who's attending from the company?

Match numbers/skills

Clients Corporate Style 

Location 

Facilities 

Capabilities 

Room Size

Preparation 

Methods

Structure of Proposal 

Mind Mapping

A4 - Event Proposal - Mind Cleaning - 2 Minutes 

A5 - Plan - Why am I Pitching? - 4/6 Headings to Cover 

A6 - P for Purpose - One Word. P for Plan - 4 Words to Denote

Timing 

Plan of Action 

• Understanding the brief 
• One on one phone call
• One email]
• One meeting
• Get as much information a possible 
• Presenters
• Key attributes for pitching 
• Who are you?
• First impressions 
• Structure 
• Create concept
• Beginning/middle/end 
• Dynamic Delivery
• Experience message 
• Task descriptions 

Questions 

1. What type of event?
2. Number of people?
3. Date
4. Budget
5. Locations
6. Venue sourcing 
7. Company visions and values
1. aims and objectives
8. Key messages and themes 
9. Point of contact or decision maker 
10. Product details and Unique selling point
11. Previous events - Successes and failures
12. Expectations and current ideas
13. What will make the event a success?
14. Who will attend the pitch?
15. Who else are they approaching?
16. What do they want to achieve?
17. Requirements

Beginning 

• Making the first impression count 
• Interesting title 
• Credentials 
• Purpose
• Process - Powerpoint 
• Opening Technique 
• Hook 

Middle 

• Purpose and objectives 
• Audience experience and knowledge
• Methods of multi media
• Content 
• Essential details or details that can be missed - handout 
• Question and answers

End

• Incentive 
• Call to action 
• Summary 
• Benefits
• Leave with open question 
• Alternative options 
• Write the ending 
• Reminder of speech 
• Short conclusion 
• Thank audience 
• Invite audience to ask questions 

DYNAMIC DELIVERY 

Be Yourself 

Smile

Introduce Yourself