CEM 160 - Week Three

Marketing
25 February 2014

Guest Lecturer: Amy Weeks
Event Design and Proposal

Process

Brief 

Understanding 

Mind Map 

Get Creative 

Proposal 

Presentation 

Use the 6 segment model:

STRATEGY - SMART STEEP SWOT. Main Aims and objectives

CONTENT - The design

PEOPLE - Stakeholders and how they will be engaged. Use stakeholder analysis: influence X interest

OPERATIONS - Provisional schedule. Health and safety. Don't show a full risk assessment without showing how you'll over come the risks, you don't want to highlight any problems.

FINANCE - Budget(Projected in proposal)/Fundraising/Sponsorship/Income - include in kind sponsorship with monetary value.
Deciding on supplier - Value for money - 3/4 quotes and ask for competitive prices
Add 5-10% safety blanket just in case

MARKETING - Marketing Strategy/Target Market/Statistics to back up Proposal-Market Research/How to reach Target Market
Checklist:

• Marketing Objectives - SMART 
• Communication Strategy -  What to communicate 
• Marketing Tools - How to reach
• Key Strategies/Initiatives *Before/During/After*
• Budget Plan 

Finally - Include: 

Evaluation - How to measure success - evaluation plan

Sustainability - Plan - local sourcing, recycling, car shares 

1/2 page on each section -  6 or 7 pages all together 

CEM 140 - Week 3

Understanding Cultural Organisations
Monday 24th February

Human Resources Practices
Hard Practice:
The Michigan Model 
Employees are told what is required and given the training and resources
Good pay and clear objectives

Soft Practice:
Harvard Model
Holistic
Work life is fulfilling and growing
Treating employees as valuable assets
Self assessment
Peer reviews

UK Law
Job descriptions can be told rather than written down
Can be implied
Concise written contract of employment

Performance Management 
One to One's
Appraisals
Task management
Communication
Target setting

Effective change
STRATEGY
STRUCTURE
SYSTEM
Must change all 3 to be effective, will not work alone